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Why can’t I request read receipts?

Updated over 3 weeks ago

When sending out Emails through Better Impact you have the option to request a "Read Receipt" to help track open rates. You'll find this option (as well as a few others) at the bottom of the send Email screen just before you hit the Send button.

Once selected, if the recipient's Email provider allows for it, you'll receive an Email notification letting you know.

⚠️ Many Email providers no longer have the read receipt feature and / or allow this feature to be turned off by the Email account holder. If your organization is using Office 365, we turn off this feature by default. This is done to avoid message such as “This Sender Failed Our Fraud Detection Checks and May Not Be Who They Appear to Be” from showing to your recipients.

If we detect that we need to use our email address as the sender instead of yours, we need to disable read receipts because many email programs do not send them properly in this scenario.

There are 3 reasons why we would have to use [email protected] instead of your email address.

  1. We detect a DMARC policy of reject or quarantine. When your email server has this set up, if we try to use your email address it will not be delivered.

  2. Your mail server has a TXT record of “_betterimpact-rewrite-sender”. This can be done to force us to send using [email protected] for any reason.

  3. We detect that you are using office 365. Unfortunately, office 365 doesn’t follow all the normal rules of email sending and if we use your email address, it will show a warning message and sometimes cause emails to not be delivered properly.

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